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“Bateel’s concept of having the consumer enjoy not just the product but the purchase as well, would make us the only provider of a gourmet date experience in the world,” said Vivek Sharma, the brand’s deputy general manager for sales and marketing.To ensure this was the case, Bateel took control of the entire process.Mediterranean cuisine Homemade Umbrian foul beans served with cucumbers, fresh mint, spring onions, sliced tomatoes, lemon, Italian extra-virgin olive oil and Arabic bread. Mediterranean cuisine White marinated tuna with french beans, baby potato, quail eggs, umbrian black olives, cherry tomatoes, grilled onions and bell peppers dressed with extra-virgin lemon olive oil.Mediterranean cuisine Whole-wheat bagel with chive cream cheese, scottish smoked salmon, onion and caper berries, served with healthy salad of kale and jir jir, sunflower seeds, goji berries, avocado and cherry tomato, coated in balsamic dressing.From that one outlet in Riyadh, the Bateel company has expanded to encompass 36 shops and seven cafés in 16 countries, including England and Indonesia. From there, it was just a small step to using dates as the essential ingredient in a range of confectionery and savouries.Today, Bateel’s reputation has been enhanced by its assorted truffles, pralines and ganaches, and chocolate lovers have come to appreciate Bateel chocolate’s delicate texture, taste and authentic aroma.“We are selling one of the most expensive dates around the world because producing such quality is costly.” It’s a quality that is obviously being lapped up by the date connoisseur, as Bateel has recorded yearly growth rates of up to 40 per cent.The company is owned by Dr Ziad Al Sudairy of Saudi Arabia, who owns a number of date farms in Al Ghat, a town 200km outside Riyadh.
Later this month she plans to go to Beverly Hills, Calif., to open a pop-up boutique at the Four Seasons Hotel in a collaboration with them over the summer.
Around the corner, glistening truffles in an array of colors call out to be tried.