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Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.
Some have a broad membership base of diverse users looking for many different types of relationships.
Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely.
While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.
For instance, some profiles may not represent real humans but rather "bait profiles" placed online by site owners to attract new paying members, or "spam profiles" created by advertisers to market services and products.Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.